Pricing Policy

Service Pricing Tiers

Since our services (branding, custom art, etc.) are higher value than standard merch, we should align service pricing at premium but still accessible levels. Here’s a tier structure:

Tier A – Standard/Entry

  • Suitable for smaller tasks: e.g., logo redesign, business card set, single portrait, basic illustration.

  • Price range: $20–$500

  • Includes 2 rounds of revisions, standard usage rights, delivery within 2-3 weeks.

Tier B – Enhanced/Professional

  • For more involved work: e.g., full brand identity (logo + business cards + merch mockups with custom designs), custom album cover + social media asset pack.

  • Price range: $500–$1,200

  • Includes 3–4 rounds of revisions, extended usage rights (merch, web + print), delivery within 4-6 weeks.

Tier C – Premium/Full-Package

  • Highest tier for complete campaigns or large-scale custom work: e.g., comic mini-series cover + interior art, full collectible design + packaging + licensing mock-ups, brand + media rollout (logo + merch + album + social media + packaging).

  • Price range: $1,200+ (potentially $2,000–$5,000 depending on scope)

  • Includes unlimited revisions within reason (pre-agreed), full usage rights, expedited timeline option (additional fee), project management + supply chain guidance (if physical collectibles).

3. Additional Pricing Policy Guidelines

  • Custom quote required: For any project outside standard tiers (e.g., very large scope, international licensing, multi‐variant collectibles) a bespoke quote will be provided after initial consultation.

  • Rush fee: If a client needs faster turn-around than the standard timeline, add a 20-40% surcharge depending on how much the timeline is compressed.

  • Revision policy: Standard rounds included (Tier A: 2 rounds; Tier B: 3–4 rounds; Tier C: unlimited within scope). Additional revision rounds beyond that will incur an hourly fee (ex: $75/hour) or flat add-on.

  • Usage rights & licensing: Base pricing assumes non-exclusive, global use for marketing, web, print for your client only. If a client requires exclusive rights, resale rights, licensing for product lines or third-party distribution, add a licensing fee (typically 25-50% of project fee, depending on scope).

  • Physical production/support: If the project involves coordinating physical production (apparel runs, collectibles, packaging), cost of production is separate (materials, manufacturing, shipping) and may require setup/payment terms. Design service excludes manufacturing unless explicitly stated.

  • Payment terms:

    • 50% deposit required before project kickoff.

    • Balance due upon delivery of final files (or prior to shipping physical goods).

    • Late payment policy: After 15 days late, add 5% of the outstanding amount as late fee, and suspend further work until payment is cleared.

  • Cancellation/Refund policy: If the client cancels after work has started:

    • Before design begins: full refund of deposit.

    • After initial concepts delivered: deposit non-refundable; client pays for work completed to date (hourly or flat minimum, e.g., 30% of project fee).

    • In event you (Devil’s Details & Designs) cannot deliver as agreed, full refund or alternate arrangement offered.

  • Merchandising discount: Since our shop already sells apparel and merch at given price points, for clients ordering large runs + design + production you may bundle design + production at a slight discount (ex: 10% off design fee if design + print run ≥ 50 units).

Transparency in quotes: Provide clients with an itemized quote: design fee, usage rights, production/print cost (if applicable), rush fee (if applicable), taxes/shipping. Ensures trust.